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Product Intelligence

Product intelligence is the process of turning support activity into product signals: recurring bugs, confusing API areas, feature requests, integration blockers, and documentation gaps.

Where Product Signals Come From

1

Capture the signal

Tag the conversation or create an issue when the work should be tracked.
2

Attach context

Include customer, account, source conversation, product area, and relevant links.
3

Group related work

Use tags, custom fields, and issue status categories to keep themes visible.
4

Review analytics

Look for trends by channel, source, survey result, and customer segment.
5

Close the loop

Update customers, improve docs, or rescan context when the product changes.
Last modified on June 30, 2026